Midlands State University Library
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Principles of marketing / created by Philip Kotler, Gary Armstrong, Lloyd C Harris and Nigel Piercy

Contributor(s): Material type: TextTextPublisher: Pearson Education, 2013Copyright date: ©2013Edition: Sixth edition European editionDescription: 683 pages. Illustrations (some coloured)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273742975
Subject(s): LOC classification:
  • HF5415 PRI
Contents:
Part I Defining marketing and the marketing process, II - Understanding the marketplace and consumers, III - Designing a customer-driven strategy and mix, IV - Extending marketing.
Summary: The goal of every marketer is to create more values for customers, The authors of this new European edition have aimed to create more value for you by building on a classic marketing text with its well- established customer-value framework and complementing it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Batanai Library Open Shelf HF5415 PRI (Browse shelf(Opens below)) 117872 Available BK93534
Book Book Batanai Library Open Shelf HF5415 PRI (Browse shelf(Opens below)) 117874 Available BK93616
Book Book Batanai Library Open Shelf HF5415 PRI (Browse shelf(Opens below)) 117873 Available BK93726

Includes index.

Part I Defining marketing and the marketing process, II - Understanding the marketplace and consumers, III - Designing a customer-driven strategy and mix, IV - Extending marketing.

The goal of every marketer is to create more values for customers, The authors of this new European edition have aimed to create more value for you by building on a classic marketing text with its well- established customer-value framework and complementing it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.

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