Cases in marketing management.
Material type:
TextPublication details: Chicago : Irwin, 1997.Edition: 7th edDescription: 665p. : ill. ; 25cmSubject(s):
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Core Collection | Main Library Core Collection | HF 5415.13 BER (Browse shelf(Opens below)) | 52013 | Available | BK7854 |
Browsing Main Library shelves, Shelving location: Core Collection Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| HF5415.127 MOO Global marketing and advertising : understanding cultural paradoxes | HF5415.127 MOO Global marketing and advertising : understanding cultural paradoxes | HF5415.129 ROS Marketing channels : a management view / | HF 5415.13 BER Cases in marketing management. | HF5415.13 CAP Managing marketing in the 21st century : | HF5415.13 CAS Cases in marketing management Edited by Kenneth E Clow and Donald Baack | HF5415.13 GIL Retail marketing management |
Includes bibliogaphical reference and index.
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