Retail marketing plans : how to prepare them, how to use them Malcolm H B McDonald and Christopher C S Tideman
Material type:
TextSeries: (CIM Professional Development Series)Publication details: Oxford : Butterworth-Heinemann 1993.Description: 338 pISBN: - 0750620218
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| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main Library Open Shelf | HF5415 McD (Browse shelf(Opens below)) | 46878 | Available | BK7023 |
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| HF5415 McD Marketing plans | HF5415 McD Marketing plans | HF5415 MCD Marketing plans : | HF5415 McD Retail marketing plans : | HF5415 MCD Introduction to marketing | HF5415.M66 MOO Consumer behavior and culture : | HF5415 OLI Marketing today. |
Includes index.
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