Strategic marketing communications : new ways to build and integrate communications P R Smith, Chris Berry and Alan Pulford
Material type:
TextPublication details: London Kogan Page 1999Description: 300 pISBN: - 0749429186
- 9780749429188
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book
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Harare Campus Library Open Shelf | HF5415.123 SMI (Browse shelf(Opens below)) | 133112 | Available | BK112307 | ||
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Book
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Harare Campus Library Open Shelf | HF5415.123 SMI (Browse shelf(Opens below)) | 132976 | Available | BK111927 | ||
| Core Collection | Harare Campus Library Core Collection | HF5415.123 SMI (Browse shelf(Opens below)) | 132975 | Available | BK111937 | ||
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Book
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Main Library Open Shelf | HF5415.123 SMI (Browse shelf(Opens below)) | 74343 | Available | BK36666 | ||
Reserve
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Zvishavane Library Open Shelf | HF5415.123 SMI (Browse shelf(Opens below)) | 54489 | Available | BK4271 |
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| HF5415.123 OGD Developing a creative and innovative integrated marketing communications plan : | HF5415.123 PIC Integrated marketing communications | HF5415.123 ROS Marketing communications : | HF5415.123 SMI Strategic marketing communications : | HF5415.123 SMI Marketing communications | HF5415.123 YES Integrated marketing communications : | HF5415.125 CLA Simulated test marketing : |
Includes bibliographical references index.
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