International cases in tourism management / created by Susan Horner
Material type:
TextPublisher: Elsevier Ltd, 2004Description: ix, 399 pages ; 25 cmContent type: - text
- unmediated
- volume
- 9780750655149
- G155 HOR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book
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Batanai Library Open Shelf | G155 HOR (Browse shelf(Opens below)) | 92385 | Available | BK58994 | ||
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Book
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Batanai Library Open Shelf | G 155.A1 HOR (Browse shelf(Opens below)) | 88355 | Available | BK55823 |
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| G 155 HOL Tourism studies and social sciences. | G155 HOL Tourism studies and the social sciences : | G155 HOL The business of tourism / | G155 HOR International cases in tourism management / | G 155. HOS Hosts and guests. : | G 155. HOS Hosts and guests. : | G155 HOS Hospitality, tourism and leisure management : |
Includes bibliographical references and index.
Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
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