Midlands State University Library
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Designing and conducting survey research : a comprehensive guide / created by Louis M. Rea and Richard A. Parker.

By: Contributor(s): Material type: TextTextPublisher: Jossey Bass, 1997Edition: Second editionDescription: xviii, 254 pages: ; illustrations ; 23 cmContent type:
  • text
Media type:
  • rdamedia
Carrier type:
  • rdacarrier
ISBN:
  • 078790810X
Subject(s): LOC classification:
  • HA31.2 REA
Contents:
An overview of the sample survey process One: Developing and administering questionnaires Designing effective questionnaires: Basic guidelines Developing survey questions Administering the questionnaire Utilizing focus groups in the survey research process Two: Ensuring scientific accuracy Understanding sampling theory Determining the sample size Selecting a representative sample Three: Presenting and analyzing survey results Presenting and describing survey data Testing the statistical significance of sample survey data Measuring the strength of statistically significant relationships in sample survey data Preparing an effective final report A. Table of areas of a standard normal distribution B. Measures of central tendency and dispersion C. Glossary D. Answers to selected exercises
Summary: "Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results."--Jacket
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HA31.2 REA (Browse shelf(Opens below)) 65718 Available BK9625

Includes bibliography and index

An overview of the sample survey process One: Developing and administering questionnaires Designing effective questionnaires: Basic guidelines Developing survey questions Administering the questionnaire Utilizing focus groups in the survey research process Two: Ensuring scientific accuracy Understanding sampling theory Determining the sample size Selecting a representative sample Three: Presenting and analyzing survey results Presenting and describing survey data Testing the statistical significance of sample survey data Measuring the strength of statistically significant relationships in sample survey data Preparing an effective final report A. Table of areas of a standard normal distribution B. Measures of central tendency and dispersion C. Glossary D. Answers to selected exercises

"Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results."--Jacket

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