Midlands State University Library
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What's in a brand : building brand equity through advertising John Philip Jones

By: Material type: TextTextPublication details: New Dehli : Tata McGraw-Hill, 1998.Description: 335 pSubject(s):
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HD69.B7 JON (Browse shelf(Opens below)) 49364 Available BK8623

Includes bibliographical references and index.

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