Strategic market management David A. Aaker and Damien McLoughlin
Material type:
TextPublication details: New York John Wiley 1988Edition: 2ndDescription: 364 pISBN: - 0471852627
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Harare Campus Library Open Shelf | HF5415.13 AAK (Browse shelf(Opens below)) | 140695 | Available | BK121994 | ||
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Book
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Harare Campus Library Open Shelf | HF5415.13 AAK (Browse shelf(Opens below)) | 133455 | Available | BK111575 |
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| HF5415.129 RET Retail and marketing : | HF5415.129 ROS Marketing channels : a management view / | HF 5415.13 AAK Strategic market management. | HF5415.13 AAK Strategic market management | HF5415.13 AAK Strategic market management | HF5415.13 ASS Marketing management: | HF5415.13 CAP Managing marketing in the 21st century : |
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