Marketing behaviour : issues in managerial and buyer decision-making Gordon R Foxall
Material type:
TextPublication details: Hampshire Gower Publish 1981Description: 186 pISBN: - 0566004348
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library Open Shelf | HF5415.125 FOX (Browse shelf(Opens below)) | 133397 | Available | BK111217 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415.123 YES Integrated marketing communications : | HF5415.125 CLA Simulated test marketing : | HF5415.125DOO Strategic marketing decisions | HF5415.125 FOX Marketing behaviour : | HF5415.125 LIN Data mining techniques : | HF5415.1255 KUM Brand breakout | HF 5415.126 COL E-marketin |
Includes bibliographical references.
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