Managing the marketing functions : the challenge of customer-centered enterprise Stewart A Washburn
Material type:
TextPublication details: New York McGraw-Hill Book Company 1988Description: 371 pISBN: - 0070684413
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Main Library Open Shelf | HF5415.13 WAS (Browse shelf(Opens below)) | 133209 | Available | BK111504 |
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| No cover image available | No cover image available | No cover image available | ||||||
| HF5415.13 STE Marketing planning guide | HF5415.13 TAY Marketing planning : | HF5415.13 VIR Marketing management : a Zimbabwean perspective / | HF5415.13 WAS Managing the marketing functions : | HF 5415.13 WIL Strategic marketing management/ | HF5415.13 WIL Marketing management in practice : | HF5415.13 WIL Strategic marketing management/ |
Includes index.
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