Midlands State University Library
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Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters and Michael Heffring

By: Contributor(s): Material type: TextTextSeries: (Theories in Marketing Series) | ZALTMAN, Gerald ; Publication details: New York John Wiley and Sons 1982Description: 209 pISBN:
  • 0471981273
Subject(s):
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5415.Z264 ZAL (Browse shelf(Opens below)) 132848 Available BK111319

Includes bibliographical references and index.

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