Segmentation marketing new methods for capturing business markets John Berrigan and Carl Finkbeiner
Material type: TextPublication details: New York HarperCollins Publishers 1992Description: 270 pISBN:- 088730558X
Reviews from LibraryThing.com:
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Main Library Open Shelf | HF5415.I27 BER (Browse shelf(Opens below)) | 132837 | Available | BK112063 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
HF5415.I265 SCO The new rules of marketing and PR | HF5415.I265 STR E-marketing | HF5415.I265 STR E-marketing | HF5415.I27 BER Segmentation marketing | HF5415.I27 HAR Niche | HF5415.I27 MAR Future marketing | HF5415.I27 MOO Global marketing and advertising |
Includes bibliographical references and index.
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