Marketing research an applied approach Thomas C Kinnear and James R Taylor
Material type:
TextSeries: (McGraw-Hill Series In Marketing)Publication details: New York McGraw-Hill 1987Edition: ThirdDescription: 718 pISBN: - 0070347484
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Main Library Open Shelf | HF5415.2 KIN (Browse shelf(Opens below)) | 132886 | Available | BK111532 |
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| HF5415.2 KEN Marketing research : approaches, methods and applications in Europe / | HF5415.2 KEY Key marketing metrics : the 50+ metrics every manager needs to know / | HF5415.2 KEY Key marketing metrics : the 50+ metrics every manager needs to know / | HF5415.2 KIN Marketing research | HF5415.2 KRE Marketing research | HF5415.2 KRE Forecasting and market analysis techniques: | HF5415.2 LEE Industrial marketing research: |
Includes index.
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