Product innovation idea to exploitation J A A Bradbury
Material type:
TextPublication details: Chichester John Wiley and Sons Ltd 1989Description: 181 pISBN: - 0471921696
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Main Library Open Shelf | HF5415.I53 BRA (Browse shelf(Opens below)) | 132705 | Available | BK111270 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415.I27 MOO Global marketing and advertising | HF5415.I29 COR Going to market | HF5415.I35 CRA Strategic marketing | HF5415.I53 BRA Product innovation | HF5415.I53 COO Generating breakthrough new product ideas | HF5415.I53 COO Generating breakthrough new product ideas | HF5415.I53 RAI Product innovation |
Includes bibliographical references and index.
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