Marketing decision making a model-building approach Gary L Lilien and Philip Kotler

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Material type: Text

TextPublication details: New York Harper & Row 1983Description: 875 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HF5415.135 LIL (Browse shelf(Opens below))	132452	Available		BK111724

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Previous	HF5415.135 DAY Analysis for strategic market decisions	HF5415.135 GRO Marketing:	HF5415.135 KER Strategic marketing problems :	HF5415.135 LIL Marketing decision making	HF5415.135 PRO Strategic marketing :	HF5415.15 ELL Strategic brand management	HF5415.15 ELL Strategic management	Next

Includes index.

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