Integrated advertising, promotion, and marketing communications Kenneth E Clow and Donald Baack

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Material type: Text

TextPublication details: New Delhi : Prentice Hall, 2004.Edition: SecondDescription: 538 pSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Harare Campus Library Open Shelf	HF5823 CLO (Browse shelf(Opens below))	123988	Available	BK99197
Book	Main Library Open Shelf	HF5823 CLO (Browse shelf(Opens below))	59801	Available	BK6908
Book	Main Library Open Shelf	HF5823 CLO (Browse shelf(Opens below))		Available	BK36494

Previous		No cover image available	No cover image available	No cover image available				Next
Previous	HF5823 ARE Contemporary advertising and integrated marketing communications /	HF5823 CAM Measuring the sales and profit results of advertising : a managerial approach	HF5823 CLO Integrated advertising, promotion, and marketing communications	HF5823 CLO Integrated advertising, promotion, and marketing communications	HF5823 HAC Advertising and promotion	HF5823 HAC Advertising and promotion	HF5823 HOW How advertising works :	Next

Includes index.

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