Essentials of marketing research William G Zikmund
Material type:
TextPublication details: Orlando, FL The Dryden Press 1999Description: 422 pISBN: - 9780030243561
- 0030243564
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Main Library Open Shelf | HF5415.2 ZIK (Browse shelf(Opens below)) | 129560 | Available | BK107572 |
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| No cover image available | No cover image available | No cover image available | ||||||
| HF5415.2 WII Marketing research | HF5415.2 WIL Marketing research: | HF 5415.2 ZIK Exploring marketing research. | HF5415.2 ZIK Essentials of marketing research | HF5415.2 ZIK Exploring marketing research | HF5415.3 ASS Consumer behavior and marketing action | HF5415.3 DUT Ama handbook for customer satisfaction |
Includes bibliographical references and index.
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