Analysis for strategic marketing.

By:

RAO, Vithala R [author]

Contributor(s):

Steckel Joel H [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

Marketing management

LOC classification:

HF5415 RAO

Contents:

Ch. 1. The Role of Analysis in Strategy Formulation -- Ch. 2. Segmenting Markets: Who Are the Potential Buyers? -- Ch. 3. Identifying Unmet Needs: What Do the Customers Want? -- Ch. 4. Identifying Competitors: Whom Will We Compete Against? -- Ch. 5. Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors -- Ch. 6. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting -- Ch. 7. Analyzing Competitive Advantage: How to Compete? -- Ch. 8. Resource Allocation Methods -- Ch. 9. Actual Case Examples: Analyses in Action.

Summary: Proving modern scientific marketing methods for a strategic marketing course, this book adds analysis and research tools to traditional marketing material. It also ties aspects of strategic marketing and marketing research together.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Main Library	HF5415 RAO (Browse shelf(Opens below))	58929	Available	BK13025
Book	Main Library Open Shelf	HF 5415 RAO (Browse shelf(Opens below))	56927	Available	BK32767
Book	Main Library Open Shelf	HF5415 RAO (Browse shelf(Opens below))	56928	Available	BK140796

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Includes index

Ch. 1. The Role of Analysis in Strategy Formulation --
Ch. 2. Segmenting Markets: Who Are the Potential Buyers? --
Ch. 3. Identifying Unmet Needs: What Do the Customers Want? --
Ch. 4. Identifying Competitors: Whom Will We Compete Against? --
Ch. 5. Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors --
Ch. 6. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting --
Ch. 7. Analyzing Competitive Advantage: How to Compete? --
Ch. 8. Resource Allocation Methods --
Ch. 9. Actual Case Examples: Analyses in Action.

Proving modern scientific marketing methods for a strategic marketing course, this book adds analysis and research tools to traditional marketing material. It also ties aspects of strategic marketing and marketing research together.

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