Understanding media economics created by Gillian Doyle

By:

Doyle, Gillian [author]

Material type: Text

TextSage Publications, 2013Edition: Second EditionDescription: xii, 216 pages: 25 cmContent type:

text

Media type:

rdamedia

Carrier type:

rdacarrier

ISBN:

9781412930765
97814129307729 (pbk)

Subject(s):

Mass media -- Economic aspects

LOC classification:

P96.E25 DOY

Contents:

1. Introduction 2. Convergence and Multi-platform 3. Corporate Growth and Concentration Strategies 4. Networks 5. Demand: Push to Pull 6. Economics of Content Supply 7. Copyright 8. Media and Advertising 9. Media Economics and Public Policy References Index

Summary: "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website

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Item type	Current library	Call number	Copy number	Status	Barcode
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	161678	Available	BK149568
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	161598	Available	BK149577
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	149633	Available	BK135538
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	149633	Available	BK135535
Core Collection	Zvishavane Library Core Collection	P96.E25 DOY (Browse shelf(Opens below))	127731	Available	BK104804
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	127730	Available	BK104716
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	127729	Available	BK104807
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	124078	Available	BK100459
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	124079	Available	BK100453
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	124082	Available	BK100494
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Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	124081	Available	BK100456
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	123659	Available	BK100079
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Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	123660	Available	BK100086
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	115560	Available	BK90114
Book	Zvishavane Library Open Shelf	P96.E25 DOY (Browse shelf(Opens below))	103881	Available	BK73372

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Previous	P94.5.A37A78 ASA The afrocentric idea	P94.6 CAR Communication as culture	P96.C74 JEW Media & crime	P96.E25 DOY Understanding media economics	P96.l34 MAC Exploring media discourse	P 96 MIL Video production handbook /	P96.M34 HAN Handbook of media management and economics /	Next

Includes bibliographical references and index.

"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website

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