Midlands State University Library
Image from Google Jackets

Understanding media economics created by Gillian Doyle

By: Material type: TextTextSage Publications, 2013Edition: Second EditionDescription: xii, 216 pages: 25 cmContent type:
  • text
Media type:
  • rdamedia
Carrier type:
  • rdacarrier
ISBN:
  • 9781412930765
  • 97814129307729 (pbk)
Subject(s): LOC classification:
  • P96.E25 DOY
Contents:
1. Introduction 2. Convergence and Multi-platform 3. Corporate Growth and Concentration Strategies 4. Networks 5. Demand: Push to Pull 6. Economics of Content Supply 7. Copyright 8. Media and Advertising 9. Media Economics and Public Policy References Index
Summary: "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 161678 Available BK149568
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 161598 Available BK149577
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 149633 Available BK135538
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 149633 Available BK135535
Core Collection Zvishavane Library Core Collection P96.E25 DOY (Browse shelf(Opens below)) 127731 Available BK104804
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 127730 Available BK104716
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 127729 Available BK104807
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 124078 Available BK100459
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 124079 Available BK100453
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 124082 Available BK100494
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 124080 Available BK100500
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 124081 Available BK100456
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 123659 Available BK100079
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 123658 Available BK100592
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 123660 Available BK100086
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 115560 Available BK90114
Book Book Zvishavane Library Open Shelf P96.E25 DOY (Browse shelf(Opens below)) 103881 Available BK73372

Includes bibliographical references and index.

1. Introduction 2. Convergence and Multi-platform 3. Corporate Growth and Concentration Strategies 4. Networks 5. Demand: Push to Pull 6. Economics of Content Supply 7. Copyright 8. Media and Advertising 9. Media Economics and Public Policy References Index

"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website

There are no comments on this title.

to post a comment.