Essentials of marketing : Geoff Lancaster, Lester Massingham and Ruth Ashford

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Material type: Text

TextPublication details: London McGraw-Hill Education 2002Edition: FourthDescription: 549 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HF5415 LAN (Browse shelf(Opens below))	120255	Available		BK96078

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Previous	HF5415 LAN Marketing /	HF5415 LAN Marketing fundamentals	HF5415 LAN Essentials of marketing :	HF5415 LAN Essentials of marketing :	HF5415 LAN Marketing made simple	HF5415 LAN Marketing fundamentals	HF5415 LAN Introduction to marketing : a step-by-step guide to all the tools of marketing /	Next

Includes bibliographical references, glossary and index.

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