Effective Advertising : Understanding when, how, and why advertising works Gerard J Tellis
Material type: TextPublication details: London : Sage Publications, Inc 2004.Description: 203 p. : illISBN:- 0761922539(pbk)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book | Main Library Open Shelf | HF5823 TEL (Browse shelf(Opens below)) | 65383 | Available | BK12730 |
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HF5823 SAN Advertising : | HF5823 TAY Strategic thinking for advertising creatives | HF5823 TAY Strategic thinking for advertising creatives | HF5823 TEL Effective Advertising : | HF5823 THO Advertising in Zimbabwe. | HF5823 WAT The 100 greatest advertisements 1852-1958: | HF5823 WEL Advertising : principles & practice |
Includes Index.
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