Effective Advertising : Understanding when, how, and why advertising works Gerard J Tellis

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Material type: Text

TextPublication details: London : Sage Publications, Inc 2004.Description: 203 p. : illISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HF5823 TEL (Browse shelf(Opens below))	65383	Available		BK12730

Includes Index.

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