Entrepreneurship and small business : start-up, growth and maturity / created by Paul Burns

Includes bibliographical references and index

pt. 1. Entrepreneurship and innovation -- 1. David and Goliath -- The stuff of dreams -- The entrepreneurial revolution -- Entrepreneurs and owner mangers -- Defining small firms -- Why small firms are different -- Lifestyle and growth firms -- The UK small firms sector -- Global entrepreneurship monitor (GEM) -- The economics of entrepreneurship -- Summary -- 2. Heroes and super-heroes -- Born and made -- Character traits -- Character traits of owner-managers -- Character traits of entrepreneurs -- Antecedent influences -- Entrepreneurial culture -- Summary -- 3. Opportunity, innovation and entrepreneurship -- Tools of entrepreneurship -- Innovation and invention -- Innovation and entrepreneurship -- Creativity and entrepreneurship -- Sources of opportunity -- Innovation and size -- Innovation and location -- Summary -- 4. Developing creativity -- Understanding creativity -- The creative process -- Barriers to creativity -- Techniques for generating new ideas -- Encouraging creativity -- Summary --
pt. 2. Start-up -- 5. The decision -- The start-up decision -- The idea -- Personal attributes -- Customers -- Competitors -- Generic marketing strategies -- Resources -- Planning -- Summary -- 6. Making the start-up happen -- Marketing strategies -- Pricing -- Differentiation -- Developing customer focus -- Entrepreneurial marketing -- Undertaking market research -- Developing selling skills -- Using the Internet -- Legal forms of business -- Summary -- 7. Control and decision-making -- Cash flow and Death Valley -- The profit statement -- The balance sheet -- Financial drivers -- Break-even -- Decision-making -- Summary -- Appendix. Information for control --
pt. 3. Growth and decline -- 8. From entrepreneur to leader -- Change or die -- Entrepreneurial organisations -- Changing skills -- Coping with crises -- The role of leader -- Vision and mission -- Values -- Creating culture -- Leadership style -- Building the management team -- The board of directors -- Entrepreneurial leadership skills -- Summary -- 9. Strategies for success -- Ingredients of success -- Barriers to growth -- Developing strategy -- The SWOT analysis -- Financial performance analysis -- Value chains -- SLEPT analysis -- Strategy misfit -- Securing competitive advantage -- Successful entrepreneurial strategies -- Summary -- 10. Life cycles and portfolios -- Life cycles -- Product portfolios -- Portfolio strategies -- Managing the product life cycle -- Financial implications of the product portfolio -- Implications for the entrepreneur -- Summary -- 11. Making growth happen -- Growth options -- Market penetration -- Product/service development -- Market development -- Diversification -- Risk -- Mergers and acquisitions -- Strategy development -- Planning and control -- Summary -- Appendix. Forecasts and budgets, a comprehensive example -- 12. The exit -- Stagnate and die -- Failure -- The ingredients of failure -- Predicting failure -- Harvest -- Company valuation -- The never-ending cycle -- Summary --
pt. 4. Finance and planning -- 13. Financing small firms -- Money -- Bank finance -- The banker's perspective -- Banking relationships -- Venture capital institutions and business angels -- The venture capitalist's perspective -- Stock market floatation -- Is there a financing gap? -- Summary -- 14. Developing a business plan -- Why you need a business plan -- The planning process -- What a business plan looks like -- Using the plan to obtain finance -- The banker's view -- The equity investor's view -- Presenting a case for finance -- Pro forma business plan -- Summary -- Appendix 1. Business plan for sport retail -- Appendix 2. Business plan for Jean Young (consultancy) -- Appendix 3. Business plan for Dewhurst Engineering Ltd. --
pt. 5. Topics in entrepreneurship -- 15. The family firm -- The advantages of family -- Family business is big business -- A conflict of cultures -- Succession -- Points of conflict -- The introvert firm -- Resolving conflict -- Managing succession -- Summary -- 16. International entrepreneurship -- Globalisation and international entrepreneurship -- The international start-up -- The stage model of internationalisation -- The influence of network and learning theory -- Export strategies -- The agency dilemma -- Summary -- 17. Social and civic entrepreneurship -- The rise of social entrepreneurship -- Social enterprise and the social economy -- The social entrepreneur -- The growth and development of the social enterprise -- The civic entrepreneur -- The dangers of social entrepreneurship -- Summary -- 18. Corporate entrepreneurship -- Defining corporate entrepreneurship -- Building an entrepreneurial architecture -- The learning organisation -- Shaping the architecture -- The role of entrepreneurial leadership -- Constructing an entrepreneurial culture -- The role of size and structure -- Management and structure -- Freedom and control -- Summary -- Checklist of regulations to be met in setting up a business in the UK -- Sources of information, help and advice in the UK -- Entrepreneurship exercises -- Are you really entrepreneurial? -- Generating the idea -- Evaluating the opportunity -- Growth audit of an existing business -- Learning resources -- Selected case studies -- Selected further reading -- Selected journals -- Selected Websites.