Strategic management : concepts and cases / created by Fred R. David.
Material type: TextPearson, 2011Edition: Thirteenth editionDescription: 525 pages : illustrations (chiefly colour); 28 cmContent type:- text
- unmediated
- volume
- 9780273755999
- 0273755994
- HD30.28 DAv
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Harare Campus Library Open Shelf | HD30.28 DAV (Browse shelf(Opens below)) | 105857 | Available | BK74253 | ||
Book | Main Library Open Shelf | HD30.28 DAV (Browse shelf(Opens below)) | 105855 | Available | BK74389 | ||
Book | Main Library Open Shelf | HD30.28 DAV (Browse shelf(Opens below)) | 105856 | Available | BK74392 | ||
Book | Main Library - Special Collections | HD30.28 DAV (Browse shelf(Opens below)) | 50141 | Available | BK9598 | ||
Book | PostGraduate Studies Library Open Shelf | HD30.28 DAV (Browse shelf(Opens below)) | 124633 | Available | BK100416 |
PART 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management PART 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice PART 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control PART 5: Key Strategic Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues PART 6: Strategic Management Case Analysis
'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
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