Positioning the brand : An inside-out approach / Rik Riezebos
Material type:
TextPublication details: London Routledge 2011.Description: vi, 191 p. : ill. ; 23 cmISBN: - 9780415665186 (hbk.)
- 9780415665193 (pbk.)
- 9780203802489 (ebk)
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main Library Open Shelf | HF5415.15 RIE (Browse shelf(Opens below)) | 110643 | Available | BK81204 | ||
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Main Library Open Shelf | HF5415.15 RIE (Browse shelf(Opens below)) | 110642 | Available | BK81186 | ||
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Main Library Open Shelf | HF5415.15 RIE (Browse shelf(Opens below)) | 110641 | Available | BK81194 |
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| HF5415.15 MAR The marketing of industrial products / | HF5415.15 RIE Positioning the brand : | HF5415.15 RIE Positioning the brand : | HF5415.15 RIE Positioning the brand : | HF5415.15 URB Design and marketing of new products | HF 5415.153 BES Best practice : | HF5415.153 COO Winning at new products : |
Includes bibliographical references and index.
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