Museum marketing and strategy : designing missions, building audiences, generating revenue and resources Neil G Kotler, Philip Kotler and Wendy I Kotler
Material type:
TextPublication details: San Francisco Jossey-Bass 2008Edition: SecondDescription: 511 pISBN: - 9780787996918 (cloth)
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main Library Open Shelf | AM5 KOT (Browse shelf(Opens below)) | 110139 | Available | BK80512 | ||
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Main Library Open Shelf | AM5 KOT (Browse shelf(Opens below)) | 110140 | Available | BK80518 | ||
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Main Library Open Shelf | AM5 KOT (Browse shelf(Opens below)) | 110141 | Available | BK80510 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| AM5.I565 MUS Museum media / | AM5.I565 MUS Museum media / | AM5 KOT Museum marketing and strategy : | AM5 KOT Museum marketing and strategy : | AM5 KOT Museum marketing and strategy : | AM7 BLA Transforming museums in the twenty-first century | AM7 BLA Transforming museums in the twenty-first century |
Includes bibliographical references and index.
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