Consumer behavior Wayne D. Hoyer

By:

HOYER, Wayne D

Contributor(s):

MACLNNIS, Deborah J

Material type:

Continuing resourcePublication details: Boston, MA : Houghton Mifflin Co. 2007Edition: 4th edDescription: 531 pISBN:

9780618643721

Subject(s):

Additional physical formats: Also available online:: Consumer behavior; Online version:: Consumer behaviorSummary: Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Main Library Open Shelf	HF5415.32 HOY (Browse shelf(Opens below))	109803	Available	BK80127
Book	Main Library Open Shelf	HF5415.32 HOY (Browse shelf(Opens below))	109805	Available	BK80132
Book	Main Library Open Shelf	HF5415.32 HOY (Browse shelf(Opens below))	109804	Available	BK80144

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Includes bibliographical references and index

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

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