Midlands State University Library
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From brand vision to brand evaluation The strategic process of growing and strengthening brands Leslie de Chernatony

By: Material type: TextTextPublication details: Oxford Butterworth-Heinemann 2010Edition: ThirdDescription: 376 pISBN:
  • 9781856177733
Subject(s):
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HD69.B7 DEC (Browse shelf(Opens below)) 107425 Available BK77683

Includes bibliographical references and index

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