Marketing Jim Blythe

By:

Blythe, Jim [author]

Material type: Text

TextLanguage: English Publication details: London Sage 2006Edition: edDescription: 179 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1412910331
9781412910330
141291034X
9781412910347 (pbk)

Subject(s):

Marketing

LOC classification:

HF5415 BLY

Contents:

PART ONE: INTRODUCING YOUR COMPANIONPART TWO: CORE AREAS OF THE CURRICULUMThe Underpinning of MarketingThe Marketing EnvironmentConsumer BehaviourBusiness-to-Business MarketingSegmentation and TargetingMarketing Information and ResearchMarketing Communication TheoriesBranding and Brand ManagementInternational Marketing Marketing StrategyRelationship MarketingManaging ProductsPricingAdvertisingPR and SponsorshipSelling and Key-Account ManagementDirect and Online MarketingSales PromotionManaging Channels of DistributionService Marketing: People, Processes, Physical EvidenceMarketing EthicsPART THREE: STUDY, WRITING AND REVISION SKILLS How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)How to make the Most of SeminarsEssay Writing TipsRevision Hints and TipsExam Hints and TipsTips on Interpreting Essay and Exam Questions

Summary: Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HF5415 BLY (Browse shelf(Opens below))	107283	Available		BK77531
Book	Zvishavane Library Open Shelf	HF5415 BLY (Browse shelf(Opens below))	73520	Available		BK29517

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Previous	HF5415 BAN A crash course in marketing /	HF 5415 BAR Marketing :	HF5415 BEA Marketing operations :	HF5415 BLY Marketing	HF5415 BLY Principles and practice of marketing	HF5415 BLY Principles and practice of marketing	HF 5415 BOO Contemporary marketing :	Next

Includes bibliographical references and index.

Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.

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