Marketing Jim Blythe
Material type: TextLanguage: English Publication details: London Sage 2006Edition: edDescription: 179 pagesContent type:- text
- unmediated
- volume
- 1412910331
- 9781412910330
- 141291034X
- 9781412910347 (pbk)
- HF5415 BLY
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Main Library Open Shelf | HF5415 BLY (Browse shelf(Opens below)) | 107283 | Available | BK77531 | ||
Book | Zvishavane Library Open Shelf | HF5415 BLY (Browse shelf(Opens below)) | 73520 | Available | BK29517 |
Includes bibliographical references and index.
PART ONE: INTRODUCING YOUR COMPANIONPART TWO: CORE AREAS OF THE CURRICULUMThe Underpinning of MarketingThe Marketing EnvironmentConsumer BehaviourBusiness-to-Business MarketingSegmentation and TargetingMarketing Information and ResearchMarketing Communication TheoriesBranding and Brand ManagementInternational Marketing Marketing StrategyRelationship MarketingManaging ProductsPricingAdvertisingPR and SponsorshipSelling and Key-Account ManagementDirect and Online MarketingSales PromotionManaging Channels of DistributionService Marketing: People, Processes, Physical EvidenceMarketing EthicsPART THREE: STUDY, WRITING AND REVISION SKILLS How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)How to make the Most of SeminarsEssay Writing TipsRevision Hints and TipsExam Hints and TipsTips on Interpreting Essay and Exam Questions
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.
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