Market-driven management : strategic and operational marketing Jean-Jacques Lambin

By:

Lambin, Jean-Jacques [author]

Contributor(s):

Schuiling, Isabelle [author]

Material type: Text

TextLanguage: English Publication details: London Palgrave Macmillan 2012Edition: 3rdDescription: 590 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780230276024

Subject(s):

LOC classification:

HF5415.12.E8 LAM

Contents:

The Marketing Concept.- The Market Orientation Concept.- The Impact of Globalization.- Emerging Values and Issues.- Customers' Needs Analysis.- The Customer Purchase Behaviour.- Measuring Customers' Response.- Needs Analysis Through Market Segmentation.- Market Attractiveness Analysis.- Company Competitiveness Analysis.

Summary: In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Doctor of Business Leadership Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	146014	Available	BK132061
Book	Doctor of Business Leadership Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	146012	Available	BK132151
Book	Harare Campus Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	140768	Available	BK122025
Book	Harare Campus Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	133270	Available	BK112599
Book	Harare Campus Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	133271	Available	BK112580
Book	Harare Campus Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	133269	Available	BK112577
Book	Main Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	114448	Available	BK86107
Book	Main Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	114445	Available	BK86108
Book	Main Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	114444	Available	BK86105
Book	Main Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	114425	Available	BK86110
Core Collection	Main Library Core Collection	HF5415.12.E8 LAM (Browse shelf(Opens below))	106397	Available	BK76492
Book	Main Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	106392	Available	BK76488
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	146015	Available	BK132141
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	146013	Available	BK132091
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	129010	Available	BK107024
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	129009	Available	BK107032
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	106393	Available	BK76480
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	106394	Available	BK76479
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	106395	Available	BK76461
Book	PostGraduate Studies Library Open Shelf	HF5415.12.E8 LAM (Browse shelf(Opens below))	106396	Available	BK76489

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Includes bibliographical references and index.

In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.

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