Research methods for business students created by Mark Saunders, Philip Lewis and Adrian Thornhill

Includes bibliographical references and index

Research, reflective diaries and the purpose of this book Generating a research idea and developing your research proposal Critically reviewing the literature Understanding research philosophy and approaches to theory development Formulating the research design Negotiating access and research ethics Selecting samples Obtaining and evaluating secondary data Collecting primary data using observation Collecting primary data using interviews and diaries Collecting primary data using questionnaires Analysing data quantitatively Analysing data qualitatively Writing and presenting the project report

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate