Winning at new products : Robert G. Cooper
Material type:
TextPublication details: New York : Basic Books, 2011Edition: edDescription: 391 pISBN: - 9780465025787 :
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
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Main Library Open Shelf | HF5415.153 COO (Browse shelf(Opens below)) | 100847 | Available | BK68395 | ||
Book
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PostGraduate Studies Library Open Shelf | HF5415.153 COO (Browse shelf(Opens below)) | 100846 | Available | BK68360 |
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| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| HF5415.15 RIE Positioning the brand : | HF5415.15 URB Design and marketing of new products | HF 5415.153 BES Best practice : | HF5415.153 COO Winning at new products : | HF 5415.153 CRA New products management. | HF 5415.153 CRA New products management. | HF 5415.153 CRA New products management. |
Includes index.
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