Feeling like my self : emotion profiles and social identity / create by Nicole Verrochi Coleman and Patti Williams

By:

Coleman, Nicole Verrochi [author]

Contributor(s):

Williams, Patti [co author]

Material type: Text

TextSeries: Journal of consumer research ; Volume 40, number 2,Oxford : Oxford University Press, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

00935301

Subject(s):

Psychology of advertising -- Personality psychology -- Emotion

LOC classification:

HF5415.3 JOU

Online resources:

Click here to access online

Abstract: Individuals possess social identities that contain unique, identity-relevant attitudes, behaviors, and beliefs providing “what-to-do” information when enacting that identity. We suggest that social identities are also associated with specific discrete emotion profiles providing “what-to-feel” information during identity enactment. We show that consumers prefer emotional stimuli consistent with their salient social identity, make product choices and emotion regulating consumption decisions to enhance (reduce) their experience of identity-consistent (inconsistent) emotions, and that experiencing identity-consistent emotions aids in the performance of identity-relevant tasks.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library Journal Article	HF5415.3 JOU (Browse shelf(Opens below))	Vol. 40, no.2 (203-222)	Not for loan	For in house use only

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Individuals possess social identities that contain unique, identity-relevant attitudes, behaviors, and beliefs providing “what-to-do” information when enacting that identity. We suggest that social identities are also associated with specific discrete emotion profiles providing “what-to-feel” information during identity enactment. We show that consumers prefer emotional stimuli consistent with their salient social identity, make product choices and emotion regulating consumption decisions to enhance (reduce) their experience of identity-consistent (inconsistent) emotions, and that experiencing identity-consistent emotions aids in the performance of identity-relevant tasks.

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