I'll have what she's having : effects of social influence and body type on the food choices of others / created by Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons and Andrea C. Morales

By:

McFerran, Brent [author]

Contributor(s):

Material type: Text

TextSeries: Journal of consumer research ; Volume 40, number ,Oxford : Oxford University Press, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

00935301

Subject(s):

Eating habit -- Social relations -- Biological data

LOC classification:

HF5415.3 JOU

Online resources:

Click here to access online

Abstract: This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.3 JOU (Browse shelf(Opens below))	Vol. 40, (pages s61-S75)	Not for loan	For in house use only

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This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self-esteem and that it is attenuated under cognitive load.

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