Show me the honey! : effects of social exclusion on financial risk-taking/ created by Rod Duclos, Echo Wen Wan and Yuwei Jiang

By:

Duclos, Rod [author]

Contributor(s):

Material type: Text

TextSeries: Journal of consumer research ; Volume 40, number 1,Oxford : Oxford University Press, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

00935301

Subject(s):

Social exclusion -- Behavioural finance -- Risk attitude -- Hong Kong

LOC classification:

HF5415.3 JOU

Online resources:

Click here to access online

Abstract: This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financial risk-taking by heightening the instrumentality of money (as a substitute for popularity) to obtain benefits in life. Invariably, the quest for wealth that ensues tends to adopt a riskier but potentially more lucrative road. The article concludes by discussing the implications of its findings for behavioral research as well as for societal and individual welfare.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.3 JOU (Browse shelf(Opens below))	Vol. 40, no.1 (pages 122-135)	Not for loan	For in house use only

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This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financial risk-taking by heightening the instrumentality of money (as a substitute for popularity) to obtain benefits in life. Invariably, the quest for wealth that ensues tends to adopt a riskier but potentially more lucrative road. The article concludes by discussing the implications of its findings for behavioral research as well as for societal and individual welfare.

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