Slow down! : insensitivity to rate of consumption leads to avoidable satiation/ created by Jeff Galak, Justin Kruger and George Loewenstein

By:

Galak, Jeff [author]

Contributor(s):

Material type: Text

TextSeries: Journal of consumer research ; Volume 39, number 5,Oxford : Oxford University Press, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

00935301

Subject(s):

Satiation -- Consumers -- Habituation

LOC classification:

HF5415.3 JOU

Online resources:

Click here to access online

Abstract: Consumers often choose how quickly to consume things they enjoy. The research presented here demonstrates that they tend to consume too rapidly, growing tired of initially well-liked stimuli such as a favorite snack (experiments 1 and 4) or an enjoyable video game (experiments 2 and 3) more quickly than they would if they slowed consumption. The results also demonstrate that such overly rapid consumption results from a failure to appreciate that longer breaks between consumption episodes slow satiation. The results present a paradox: Participants who choose their own rate of consumption experience less pleasure than those who have a slower rate of consumption chosen for them.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.3 JOU (Browse shelf(Opens below))	Vol. 39, no.5 (pages 993-1011)	Not for loan	For in house use only

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Consumers often choose how quickly to consume things they enjoy. The research presented here demonstrates that they tend to consume too rapidly, growing tired of initially well-liked stimuli such as a favorite snack (experiments 1 and 4) or an enjoyable video game (experiments 2 and 3) more quickly than they would if they slowed consumption. The results also demonstrate that such overly rapid consumption results from a failure to appreciate that longer breaks between consumption episodes slow satiation. The results present a paradox: Participants who choose their own rate of consumption experience less pleasure than those who have a slower rate of consumption chosen for them.

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