More for the many : the influence of entitativity on charitable giving/ created by Robert W. Smith; David Faro and Katherine A. Burson

By:

Smith, Robert W [author]

Contributor(s):

Material type: Text

TextSeries: Journal of consumer research ; Volume 39, number 5,Oxford : Oxford University Press, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

00935301

Subject(s):

Fundraising -- Charity -- United Kingdom

LOC classification:

HF5415.3 JOU

Online resources:

Click here to access online

Abstract: Donations to large numbers of victims are typically muted relative to donations to a single identified victim. This article shows that people can donate more to large numbers of victims if these victims are perceived as entitative—comprising a single, coherent unit. For example, donations to help children in need are higher when the children comprise a family than when they have no explicit group membership. The same effect is observed on donations for endangered animals that are depicted as moving in unison. Perceived entitativity results in more extreme judgments of victims. Victims with positive traits are therefore viewed more favorably when entitative, triggering greater feelings of concern and higher donations. Entitativity has the opposite effect for victims sharing negative traits.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.3 JOU (Browse shelf(Opens below))	Vol. 39, no.5 (pages 961-976)	Not for loan	For in house use only

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Donations to large numbers of victims are typically muted relative to donations to a single identified victim. This article shows that people can donate more to large numbers of victims if these victims are perceived as entitative—comprising a single, coherent unit. For example, donations to help children in need are higher when the children comprise a family than when they have no explicit group membership. The same effect is observed on donations for endangered animals that are depicted as moving in unison. Perceived entitativity results in more extreme judgments of victims. Victims with positive traits are therefore viewed more favorably when entitative, triggering greater feelings of concern and higher donations. Entitativity has the opposite effect for victims sharing negative traits.

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