Building professional social media communications skills: aSTEM-Originated course with university-wide student appeal created by Susan A. Baim

By:

Baim, Susan A [author]

Material type: Text

TextSeries: Journal on excellence in college teaching ; Volume 27 , number 2 ,Canada: Miami University, 2016Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

1052-4800

Subject(s):

Learner engagement -- Student attitudes -- Academic achievement

LOC classification:

LB1778 JOU

Abstract: Routine correspondence with the author's business technology students indicated the need for increased skill and professionalism in social media communications as a key driver of successful career development strategies. A new course designed to assist students in transitioning from typical, casual social media use to the more rigorous and professional standards expected of social media users "on the job" was created and offered at the senior undergraduate level. Student success was enabled by a combination of online learning modules and participation in a peer-driven course wiki. Suggestions for enhancing the course to meet the needs of future learners are provided.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	LB1778 JOU (Browse shelf(Opens below))	Vol. 27, no.2 (pages155-182)	Not for loan	For in house use only

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Routine correspondence with the author's business technology students indicated the need for increased skill and professionalism in social media communications as a key driver of successful career development strategies. A new course designed to assist students in transitioning from typical, casual social media use to the more rigorous and professional standards expected of social media users "on the job" was created and offered at the senior undergraduate level. Student success was enabled by a combination of online learning modules and participation in a peer-driven course wiki. Suggestions for enhancing the course to meet the needs of future learners are provided.

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