Risk preferences and the marketing of financial services : segmentation by birth order created by David R Rink, Dianne M Roden and Steven R Cox

By:

Rink, David R [author]

Contributor(s):

Material type: Text

TextSeries: Journal of Financial Services Marketing ; Volume 18, number 1,Hampshire: Macmillan, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

13630539

Subject(s):

Birth order -- Risk preferences -- Financial services

LOC classification:

HG11 JOU

Online resources:

Click here to access online

Abstract: Traditional investment questionnaires may yield an incomplete measure of clients’ risk tolerance. Birth order has the potential to provide additional insight into the true nature of customers’ risk aversion, thereby assisting financial advisors to formulate the optimal investment portfolio for each client. We summarize research findings on birth order-related personality traits that have potential impact on the financial services industry. Marketing implications for investment firms are discussed in a framework that considers customers’ birth order differences in risk tolerance, patience, financial goals and conformity.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	PostGraduate Studies Library - Special Collections	HG11 JOU (Browse shelf(Opens below))	volume 18, number 2 (pages 17-26)	Not for loan	For in house use only

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Traditional investment questionnaires may yield an incomplete measure of clients’ risk tolerance. Birth order has the potential to provide additional insight into the true nature of customers’ risk aversion, thereby assisting financial advisors to formulate the optimal investment portfolio for each client. We summarize research findings on birth order-related personality traits that have potential impact on the financial services industry. Marketing implications for investment firms are discussed in a framework that considers customers’ birth order differences in risk tolerance, patience, financial goals and conformity.

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