Service Innovation / created by Anders Gustafsson; Per Kristensson; Gary R. Schirr and Lars Witell

By:

Gustafsson, Anders [author]

Contributor(s):

Material type: Text

TextPublisher: Business Expert Press, 2016Description: 169 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781631574955

Subject(s):

Systems engineering

LOC classification:

HF5548.2 SER

Contents:

1. Service as the key driver of growth 2. What is service innovation? 3. Value creation drives service innovation 4. Developing service innovations 5. Customers as cocreators in service innovation 6. Service innovation in goods-centric firms 7. The service innovator, tying it all together Index

Summary: Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HF5548.2 SER (Browse shelf(Opens below))	163498	Available		BK151735
Book	PostGraduate Studies Library Open Shelf	HF5548.2 SER (Browse shelf(Opens below))	163499	Available		BK151771

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Previous	HF5438.4 JOB Selling and sales management	HF5438.4 SPI Management of a sales force. /	HF 5547 DUN Running board meetings :	HF5548.2 SER Service Innovation /	HF5548.2 SOU Data quality : empowering businesses with analytics and AI /	HF 5548.2 STA Business data communications.	HF 5548.2 STA Business data communicatiions.	Next

Includes index

Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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