Business research methods / created by Naval Bajpai

By:

Bajpai, Naval [author]

Material type: Text

TextPublisher: Pearson, Uttar Pradesh, 2018Edition: Second editionDescription: 851 pages : illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789332585515

Subject(s):

Research methods -- Business

LOC classification:

HD30.4 BAJ

Summary: "Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis."

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Harare Campus Library Open Shelf	HD30.4 BAJ (Browse shelf(Opens below))	163338	Available		BK151274

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Previous	HD30.3 MUM Organizational communication :	HD30.3 MUM Organizational communication :	HD 30.3 SCH Handbook of communication.	HD30.4 BAJ Business research methods /	HD30.4 BUR Business research methods and statistics using SPSS	HD30.4 BUR Business research methods and statistics using SPSS	HD30.4 BUR Business research methods and statistics using SPSS	Next

Includes index

"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis."

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