Digital entrepreneurship : management, systems and practice / created by Vincenzo Morabito

By:

Morabito, Vincenzo [author]

Material type: Text

TextPublisher: Cambridge University Press, 2022Description: 240 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781108969857

Subject(s):

LOC classification:

HC79.155 MOR

Contents:

Strategy and management. Digital entrepreneurship and digital business Digital entrepreneurship and innovation Digital entrepreneurship and digital marketing Digital entrepreneurship education and skills Digital business systems. Digital ICT challenges for digital entrepreneurship Digital entrepreneurship and social media Digital entrepreneurship and the Internet of Things (IoT) Digital entrepreneurship and blockchain Industries. Fintech Manufacturing Fashion Conclusion

Summary: A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Harare Campus Library Open Shelf	HC79.155 MOR (Browse shelf(Opens below))	163308	Available		BK151214

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Previous	HC79.P6 VOI Voices of the poor from many lands : from many lands /	HC79.T4 BIR Innovation, regional development and the life sciences : beyond clusters	HC79.T4 CHE Crossing borders : international studies for the 21st century /	HC79.155 MOR Digital entrepreneurship : management, systems and practice /	HC97.C3 BUB Governance impact on private investment:	HC252.5 BRA Like a virgin:	HC426.2 HAR Environmental policy and sustainable development in China	Next

Includes index

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures

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