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Expectations-to-value : connecting customers with business offerings/ created by John R. Hamilton and Singwhat Tee

By: Contributor(s): Material type: TextTextSeries: International journal of internet marketing and advertising ; Volume 9, number 2Geneva : Inderscience, 2015Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISSN:
  • 14775212
Subject(s): LOC classification:
  • HF5415.1265 INT
Online resources: Abstract: The literature developed expectations-to-value relationship is tested across the national pharmacy industry. The resultant expectations-to-value model delineates significant network paths - that can then be considered for value deliverance optimisation. This structural equation modelling (SEM) study shows the customer's prior expectations (measured as intentions and extensions) drive a network of value deliverance networks that are developing conjointly as each customer is acquiring their performance-related, servicing-related and emotive satisfier related dimensions of value.
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The literature developed expectations-to-value relationship is tested across the national pharmacy industry. The resultant expectations-to-value model delineates significant network paths - that can then be considered for value deliverance optimisation. This structural equation modelling (SEM) study shows the customer's prior expectations (measured as intentions and extensions) drive a network of value deliverance networks that are developing conjointly as each customer is acquiring their performance-related, servicing-related and emotive satisfier related dimensions of value.

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