Expectations-to-value : connecting customers with business offerings/ created by John R. Hamilton and Singwhat Tee
Material type:
- text
- unmediated
- volume
- 14775212
- HF5415.1265 INT
Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | |
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Main Library - Special Collections | HF5415.1265 INT (Browse shelf(Opens below)) | Vol. 9, no.2 (pages 121-140) | Not for loan | For in house use only |
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The literature developed expectations-to-value relationship is tested across the national pharmacy industry. The resultant expectations-to-value model delineates significant network paths - that can then be considered for value deliverance optimisation. This structural equation modelling (SEM) study shows the customer's prior expectations (measured as intentions and extensions) drive a network of value deliverance networks that are developing conjointly as each customer is acquiring their performance-related, servicing-related and emotive satisfier related dimensions of value.
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