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Business research methods / created by Pamela S. Schindler

By: Material type: TextTextPublisher: McGraw-Hill, 2022Edition: Fourteenth editionDescription: xxxi, 624 pages : illustrations (coloured) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781264704651
Subject(s): LOC classification:
  • HD30.4 SCH
Contents:
Part I: Building the Foundation for ResearchChapter 1: Research Foundations and FundamentalsChapter 2: The Research Process: An OverviewChapter 3: Stage 1: Clarify the Research QuestionPart II: The Design of Business ResearchChapter 4: Stage 2: Research Design, An OverviewChapter 5: Stage 2: Sampling DesignAppendix: Calculate the Sample SizeChapter 6: Stage 2: Data Collection Design: Qualitative ResearchChapter 7: Stage 2: Data Collection Design: Observation ResearchChapter 8: Stage 2: Data Collection Design: ExperimentsChapter 9: Stage 2: Data Collection Design: Survey ResearchPart III: MeasurementChapter 10: Stage 3: Measurement FoundationsChapter 11: Stage 3: Measurement QuestionsAppendix: Sources of Measurement QuestionsChapter 12: Stage 3: Measurement InstrumentsPart IV: Collect, Prepare, and Examine the DataChapter 13: Stage 3: Collect, Prepare, and Examine DataAppendix: Better TablesAppendix: Review: Describing Data StatisticallyPart V: Analyze and Interpret DataChapter 14: Stage 4: Hypothesis TestingChapter 15: Stage 4: Measures of AssociationPart VI: Stage 5: Report the ResearchChapter 16: Stage 5: Research Reports: Support Insights and RecommendationsAppendix: Better ReportsPart VII: Research Project OverviewChapter 17: An Integrated Example Case IndexAppendicesA Business Research Proposals and RFPs (with Sample RFP)B Focus Group Discussion GuideC Nonparametric Significance Tests D Selected Statistical TablesReferencesGlossaryIndexes
Summary: This edition of 'Business Research Methods' contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf HD30.4 SCH (Browse shelf(Opens below)) 163302 Available BK151302

Includes bibliographical references

Part I: Building the Foundation for ResearchChapter 1: Research Foundations and FundamentalsChapter 2: The Research Process: An OverviewChapter 3: Stage 1: Clarify the Research QuestionPart II: The Design of Business ResearchChapter 4: Stage 2: Research Design, An OverviewChapter 5: Stage 2: Sampling DesignAppendix: Calculate the Sample SizeChapter 6: Stage 2: Data Collection Design: Qualitative ResearchChapter 7: Stage 2: Data Collection Design: Observation ResearchChapter 8: Stage 2: Data Collection Design: ExperimentsChapter 9: Stage 2: Data Collection Design: Survey ResearchPart III: MeasurementChapter 10: Stage 3: Measurement FoundationsChapter 11: Stage 3: Measurement QuestionsAppendix: Sources of Measurement QuestionsChapter 12: Stage 3: Measurement InstrumentsPart IV: Collect, Prepare, and Examine the DataChapter 13: Stage 3: Collect, Prepare, and Examine DataAppendix: Better TablesAppendix: Review: Describing Data StatisticallyPart V: Analyze and Interpret DataChapter 14: Stage 4: Hypothesis TestingChapter 15: Stage 4: Measures of AssociationPart VI: Stage 5: Report the ResearchChapter 16: Stage 5: Research Reports: Support Insights and RecommendationsAppendix: Better ReportsPart VII: Research Project OverviewChapter 17: An Integrated Example Case IndexAppendicesA Business Research Proposals and RFPs (with Sample RFP)B Focus Group Discussion GuideC Nonparametric Significance Tests D Selected Statistical TablesReferencesGlossaryIndexes

This edition of 'Business Research Methods' contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter

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