Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy/ created by Nathaniel Boso, John W. Cadogan and Vicky M. Story

By:

Boso, Nathaniel [author]

Contributor(s):

Material type: Text

TextSeries: International small business journal ; Volume 31, number 1London : Sage, 2013Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

02662426

Subject(s):

Entrepreneurial-oriented behaviour -- Export market-oriented behaviour -- Entrepreneurship

LOC classification:

HD2341.167

Online resources:

Click here to access online

Abstract: This paper explores how two specific market-based resources, export entrepreneurial-oriented and export market-oriented behaviours, act to drive the performance of firms’ product innovations in their export markets. Drawing upon data from 164 Ghanaian exporters, the results indicate that both export entrepreneurial-oriented behaviour and export market-oriented behaviour drive export product innovation success. Entrepreneurial-oriented behaviour is more likely to be a driver of product innovation success when market-oriented behaviour is strong. This joint effect is more substantial when market dynamism is strong Individually, entrepreneurial-oriented and market-oriented behaviours are more likely to be related to export product innovation success when market dynamism is high. The theoretical and practical implications are discussed.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library Journal Article	HD2341.167 INT (Browse shelf(Opens below))	Vol. 31, no.1 (pages 57-81)	Not for loan	For in house use only

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This paper explores how two specific market-based resources, export entrepreneurial-oriented and export market-oriented behaviours, act to drive the performance of firms’ product innovations in their export markets. Drawing upon data from 164 Ghanaian exporters, the results indicate that both export entrepreneurial-oriented behaviour and export market-oriented behaviour drive export product innovation success. Entrepreneurial-oriented behaviour is more likely to be a driver of product innovation success when market-oriented behaviour is strong. This joint effect is more substantial when market dynamism is strong Individually, entrepreneurial-oriented and market-oriented behaviours are more likely to be related to export product innovation success when market dynamism is high. The theoretical and practical implications are discussed.

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