Entrepreneurial marketing in small businesses : a conceptual exploration Rosalind Jones; Jennifer Rowley

Contributor(s):

Rowley, Jennifer [co author]

Material type: Text

TextSeries: ; Volume , number ,Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

02662426

Subject(s):

SMEs -- SMEs marketing -- Marketing -- United Kingdom

LOC classification:

HD2341.167

Online resources:

Click here to access online

Abstract: This article proposes further development of the concept of entrepreneurial marketing towards the concept of entrepreneurial marketing orientation. Drawing on the earlier research and scales in the entrepreneurial orientation, market orientation, innovation orientation and customer orientation literatures, the article proposes a conceptual model for entrepreneurial marketing that identifies the components of such a model, together with specific indications of the overlap between scales in the different areas. This model implicitly suggests that marketing in SMEs is intertwined with other activities and behaviours in the small business enterprise, and argues that in order to understand marketing in SMEs it is essential to understand its context, specifically in relation to customer engagement, innovation and entrepreneurial approaches to marketing.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HD2341.167 INT (Browse shelf(Opens below))	Vol. 29, no.1 (pages 25-36)	Not for loan	For in house use only

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Previous	HD2341.167 INT The effects of procurement policies on "downstream" corporate social responsibility activity : content-analytic insights into the views and actions of SME owner-managers/	HD2341.167 INT Factors distinguishing small firm growers and non-growers/	HD2341.167 INT Exporting and innovation performance : analysis of the Annual Small Business Survey in the UK/	HD2341.167 INT Entrepreneurial marketing in small businesses : a conceptual exploration Rosalind Jones; Jennifer Rowley	HD2341.167 INT The role of entrepreneurship clubs and societies in entrepreneurial learning/	HD2341.167 INT Franchising success : insights from real estate brokerage/	HD2341.167 INT The sustainability of start-up firms among formerly wage-employed workers/	Next

This article proposes further development of the concept of entrepreneurial marketing towards the concept of entrepreneurial marketing orientation. Drawing on the earlier research and scales in the entrepreneurial orientation, market orientation, innovation orientation and customer orientation literatures, the article proposes a conceptual model for entrepreneurial marketing that identifies the components of such a model, together with specific indications of the overlap between scales in the different areas. This model implicitly suggests that marketing in SMEs is intertwined with other activities and behaviours in the small business enterprise, and argues that in order to understand marketing in SMEs it is essential to understand its context, specifically in relation to customer engagement, innovation and entrepreneurial approaches to marketing.

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