An investigation of key factors affecting the adoption of smartphone in three regions/ created Jong Seok Kim

The primary aim of this paper is to propose an integrated model of smartphone adoption that incorporates product benefit, technological capabilities, consumption pattern and word of mouth (WOM) into the technology acceptance model. In this study, the author proposes a structural equation model (SEM) which was empirically evaluated by using survey data collected from 5500 respondents with demographics in Asia Pacific, Middle East and Africa, and Europe to investigate their perception and attitudes toward smartphone adoption intention. The results reveal that product benefit, technological capabilities, consumption pattern change and WOM have all positive effect on the perception of innovativeness. Attitude toward a product turned out to play mediating role between perceived innovativeness and intention of adoption. In addition, the outcomes of this investigation indicated that there were no significant cultural differences between respondents in three different regions in regard to the adoption of a smartphone.