Enacted Metaphor : the theatricality of the entrepreneurial process/ created by Alistair R. Anderson
Material type:
- text
- unmediated
- volume
- 02662426
- HD2341.167
Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | |
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Main Library - Special Collections | HD2341.167 INT (Browse shelf(Opens below)) | Vol. 23, no. (pages 587-603) | Not for loan | For in house use only |
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The article proposes the value of theatricality as an additional conceptual tool to aid analysis and understanding of the entrepreneurial process. It explores the application of dramatism and dramaturgy and argues that such application is a useful addition to our repertoire. In particular, the ideas of spanning the boundaries of space and time and of truth and fiction, and the liminality of entrepreneurship lend themselves to such theatrical analysis. This allows a fuller appreciation of the entrepreneurial act in the duality of the concepts of the world as stage and the world as staged. The metaphors of theatricality offer an alternative medium for understanding.
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